We build, not just advise.

Execution is where companies grow.

We find your next meaningful revenue opportunity and execute it with your team.
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Built on reliable delivery

Public-sector discipline for private-sector growth

Woodland is a growth operator. We look at your business and your market, find the one revenue opportunity worth pursuing, and execute it with the discipline we have built delivering work across the private and public sectors.

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Woodland Consulting
How we think

Your first growth idea is on us

Here is a snapshot for a route-planning software company: one opportunity worth chasing, the assumptions behind it, and a test your team can run in 30 days.
See how to start
Illustrative example. Not a real client.
Snapshot for a route-planning software company
Priority opportunity
A multi-depot add-on for existing customers who run fleets from more than one location, sold as an upgrade to their current plan.
Assumptions to validate
Multi-depot customers manage their extra sites by hand today. The add-on can ship with the current product. Account managers can raise it alongside renewals.
Rough economic illustration
The company has 300 customers, 80 of them with more than one depot. If 24 of those 80 add it at 25% of their current subscription, recurring revenue from that group rises by 7.5%, with no new customers needed. This is a hypothesis to test, not a forecast.
One usable improvement
A draft add-on offer and a short email to multi-depot customers, ready for account managers to send.
Recommended next step
Send the offer to 30 multi-depot customers over 30 days. Measure demos booked and upgrades signed.
+7.5%recurring revenue from multi-depot customers if the test holds, with no new customers needed

What we offer

Woodland Consulting

What's included

Revenue opportunity snapshot

A small, real experience of how we work. After a first conversation, qualified companies can bring one issue to a working session and leave with something usable.

What you bring

  • One existing offer or sales asset
  • Three to five baseline numbers

What you leave with

  • One priority opportunity
  • The assumptions to validate
  • A rough economic illustration, where your numbers support it
  • One usable commercial improvement
  • A recommended next step
  • Yours to keep and use, with no obligation to buy
See an example snapshot

Illustrative example. Not a real client.

Snapshot for a route-planning software company

Priority opportunity

A multi-depot add-on for existing customers who run fleets from more than one location, sold as an upgrade to their current plan.

Assumptions to validate

Multi-depot customers manage their extra sites by hand today. The add-on can ship with the current product. Account managers can raise it alongside renewals.

Rough economic illustration

The company has 300 customers, 80 of them with more than one depot. If 24 of those 80 add it at 25% of their current subscription, recurring revenue from that group rises by 7.5%, with no new customers needed. This is a hypothesis to test, not a forecast.

One usable improvement

A draft add-on offer and a short email to multi-depot customers, ready for account managers to send.

Recommended next step

Send the offer to 30 multi-depot customers over 30 days. Measure demos booked and upgrades signed.

+7.5%recurring revenue from multi-depot customers if the test holds, with no new customers needed

Request a 15-minute call

Why work with us?

  1. Seven figures in federal contracts

    We’ve won and delivered seven figures in U.S. federal contracts, at times finishing under budget and returning the savings to the agency.

  2. Collaborative strategy development

    We study your numbers, pick the opportunity worth chasing, and build and launch the plan with your team.

  3. Operator and software experience

    Operating experience in waste collection and B2B software. We work with operator software companies and waste, field-service and logistics operators.

  4. Earn more from customers you already have

    Expansion offers, add-ons, pricing and win-back for the customer base you have already built.

  5. Accountability from plan to delivery

    We turn priorities into clear initiatives, owners, milestones, and measurable outcomes, with the discipline of government contracting.
Where we draw the line

What we won’t do

Knowing where we stop is part of how we deliver.

  • Hand you a deck and leave

    We lead the test with your team and stay through the scale, adjust or stop decision.

  • Promise revenue we haven’t tested

    We commit to the work and to measuring it honestly. Results come from the test, not from a pitch.

  • Sell you tools you don’t need

    Ads, CRM and technical work are chosen only when the initiative needs them, and scoped on their own.

  • Push a build the numbers don’t support

    If the economics say stop, we tell you, even when that means no build.
Frequently asked questions

Get clarity on how Woodland Consulting can help you.

The snapshot gives you one opportunity from one working session. The memo studies one growth question in depth, compares up to three opportunities on evidence and economics, and recommends one with a plan.

 SnapshotMemo
ScopeOne issue, in one working sessionOne growth question across a business unit or product family
OpportunitiesOne priority opportunityUp to three, compared side by side
EvidenceThe assumptions to validateThe evidence behind each opportunity, and what is still a hypothesis
EconomicsA rough illustrationIncremental revenue and gross profit for each, with the assumptions stated
RecommendationA recommended next stepOne primary recommendation, including when not to proceed
PlanA 30-day test to runA 30/60/90-day outline with the named resources it needs
Follow-upNone requiredA decision review and one consolidated revision

We help companies grow by identifying the strategic, operational, and growth constraints holding them back, developing the solution, and working alongside leadership through execution.

Software companies that serve operators in waste, fleet, field service and logistics, and the operators themselves. We also work with private equity sponsors on their portfolio companies.

Consultants hand over recommendations. Agencies run channels. We own one revenue initiative from diagnosis through execution, working alongside your team.

Every initiative starts with a baseline, a measure and a date. In month three we scale it or stop it based on the results.

We work with companies that have real growth potential and leaders ready to execute.

Most engagements start within two weeks of a signed scope. We begin with a short call, agree the scope and the inputs we need in writing, and reserve our capacity before work starts. Request a 15-minute call

Ready to execute your growth?

Partner with us to build the strategy, systems, and infrastructure behind your company’s next stage of growth.
Let’s plan your next move